MP3 DJing

Whether or not you need a hardware controller to help with your MP3 DJing depends upon how often you use MP3s, whether you’re a ‘guest’ DJ or a resident, or indeed a mobile DJ setting up your own gear wherever you go. It also depends upon your DJing style – do you wish to manipulate […]

Promotions for a Song: Digital Music as Incentive

Promotion marketers are hearing the tune of digital music downloads. As a giveaway that hits a low price point ($1 to $20) and appeals to a younger consumer base, music downloads are being used as promotions by businesses selling everything from shoes to electronics to packaged deli meats. This past spring, Minneapolis rewards company Carlson […]